Connected: Amazing Power of Social Networks and How They Shape Our Lives - Brossura

‘[“Connected”] makes many claims, and many startling observations... It is not all about getting plump and happy; it is also about sex and making money...If one of your friends’ friends reads the book, it may be only a matter of time before you read it, too – the social network effect that extends as far back as Gutenberg.’ Simon Garfield, Observer

‘In the category...of works of brilliant originality that stimulate and enlighten and can sometimes even change the way we understand the world’ New York Times Review of Books

‘An illuminating account of the pervasive and often bizarre qualities of social networks...We like to think we are largely in control of our day-to-day lives, yet most of what we do, and even the way we feel, is significantly influenced by those around us – and those around them, and those around them....The authors excel at drawing out the devil in the detail: their explanations of how the architecture of networks dictates their dynamics are compelling....profound’ Michael Bond, New Scientist

Nicholas Christakis is a Harvard professor with joint appointments in Care Policy, Sociology and Medicine, who has been studying social networks for the last ten years. His work has been covered by numerous publications including the New York Times, Newsweek and Time magazine, which recently voted him one of the 100 Most Influential People in 2009.

James Fowler is a political scientist who specialises in the study of social networks, human cooperation and political participation. His projects on obesity and the genetic basis of political behaviour have been covered by media outlets including the Washington Post and the BBC.