Descrizione libro Hardcover. Condizione: New. Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers-not just grind through rote tasks. From Google and Amazon, to one-person online software companies-companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal-building great digital products and experiences.How to compete in the digital economy? In short: Ask Your Developer. Codice articolo DADAX0063018292

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Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century

Lawson, Jeff

Editore: HarperCollins Publisher (2021)

ISBN 10: 0063018292 ISBN 13: 9780063018297

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Descrizione libro Hardcover. Condizione: New. Hardcover. Publisher overstock, may contain remainder mark on edge. Codice articolo 9780063018297B

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Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century by Lawson, Jeff [Hardcover ]

Lawson, Jeff

Editore: Harper Business (2021)

ISBN 10: 0063018292 ISBN 13: 9780063018297

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Descrizione libro Hardcover. Condizione: new. Codice articolo 9780063018297

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Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century

Lawson, Jeff

Editore: Harper Business (2021)

ISBN 10: 0063018292 ISBN 13: 9780063018297

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Descrizione libro Hardcover. Condizione: new. Brand New Copy. Codice articolo BBB_new0063018292

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Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century [Hardcover] Lawson, Jeff and Ries, Eric

Lawson, Jeff

Editore: Harper Business (2021)

ISBN 10: 0063018292 ISBN 13: 9780063018297

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Descrizione libro Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Codice articolo OTF-S-9780063018297

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