How to Get Publicity: (And Make the Most of It Once You'Ve Got It - Brossura

Parkhurst, William

9780066620626: How to Get Publicity: (And Make the Most of It Once You'Ve Got It

Brossura

ISBN 10: 0066620627 ISBN 13: 9780066620626

Casa editrice: Harperbusiness, 2000

Thoroughly updated for the age of e-commerce, an authoritative guide to the effective use of available publicity resources covers everything from writing a press release, to dealing with an unprepared interviewer, to holding a press conference. Original. 20,000 first printing.

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L'autore:

William Parkhurst is the president of Parkhurst Communications. His work has been featured on CNN, Good Moring America, 20/20, Today, Oprah!, and C-Span's Book Shelf, as well as in articles amd major newspapers, including the New York Times Washington Post, and the Chicago Tribune. Parkhurst has also appeared on NPR's All Things Considered. He lives in New York City.

Product Description:

Book by Parkhurst William

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