L'autore:
Eugene B. Zechmeister is a Professor of Psychology at Loyola University of Chicago, a large metropolitan university where he has taught both undergraduate and graduate courses since Professor Zechmeister completed his B.A. in 1966 at the University of New Mexico. He later received both his M.S. (1968) and Ph.D. (1970) from Northwestern University. A specialist in the field of human cognition, Professor Zechmeister authored, with S.E. Nyberg, Human Memory: An Introduction to Research and Theory (Brooks/Cole, 1982), and with J.E. Johnson, Critical Thinking: A functional Approach (Brooks/Cole, 1992). He is a Fellow of both the American Psychological Association (Divisions 1,2, and 3) and the American Psychological Society. In 1994, he was awarded the Loyola University Sujack Award for Teaching Excellence in the College of Arts and Sciences. Professor Zechmeister currently is the Undergraduate Program Director for the Loyola University of Chicago Psychology Department.
Contenuti:
Part I General Issues
1 Introduction
2 The Scientific Method
3 Ethical Issues in the Conduct of Psychological Research
Part II Descriptive Methods
4 Observation
5 Survey Research
Part III Experimental Methods
6 Independent Groups Designs
7 Repeated Measures Designs
8 Complex Designs
Part IV Applied Research
9 Single-Case Designs, and Small-n Research
10 Quasi-Experimental Designs and Program Evaluation
Part V Analyzing and Reporting Research
11 Data Analysis and Interpretation: Part I. Describing Data, Confidence
Intervals, Correlation
12 Data Analysis and Interpretation: Part II. Tests of Statistical
Significance and the Analysis Story
13 Communication in Psychology
Appendix: Statistical Tables
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