There is a right way and a wrong way to use social media. Then there is THE TASTI D-LITE WAY.
“The Tasti D-Lite Way is an example of how to turn the advent of social media into understandable, actionable strategies. Digest its rich content and you will find loyal customers lining up!”
―Jon Luther, Chairman of Dunkin’ Brands (Dunkin’ Donuts, Baskin Robbins) and Chairman of Arby’s Inc.
“If you want to build a useable social media strategy in your company, this book is for you. It starts with a great brand, a savvy businessman who has built businesses before, and an information technology guru who is able to translate customer experiences into a strategy in a step-by-step approach. Read and enjoy the stories.”
―Ken Walker, Chairman and CEO, Driven Brands, Inc. (Meineke, Maaco)
“If you’re facing stiff competition and truly want to understand the future of customer engagement innovation, then this book is for you.”
―Steve Caldeira, President & CEO, International Franchise Association
“Planet Tasti gets it: They know they aren’t in the business of merely selling healthier frozen treats and smoothies–they’re in the business of serving people. With the advent of social media, connecting with people will be table-stakes going forward. If you don’t know what that means, read this book.”
―Jenny Dervin, VP Corporate Communications, JetBlue Airways Corp.
“Finally, a great social media marketing book from a brand’s perspective. Jim and BJ have written an excellent, must-read story of triumph of a smaller business thanks to social media. Two likeable thumbs up!”
―Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business
“The Tasti D-Lite story offers valuable lessons for any business in the industry―whether it’s selling frozen desserts or computers. . . . It’s about creating enhanced experiences in an increasingly competitive economy. The authors get it, and so will you.”
―Carmine Gallo, author of The Apple Experience and The Power of foursquare
About the Book:
One of the sweetest success stories of our time, the meteoric rise of Tasti D-Lite is almost legendary among business leaders and marketing directors. The company’s uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts, with millions of devoted Tasti D-Lite customers from around the world. Now, in The Tasti D-Lite Way, industry pioneers James Amos and BJ Emerson reveal their best-kept secrets:
In addition to the Tasti D-Lite story, you’ll find actionable steps and ideas for implementing and managing your brand presence within social networks. You’ll learn how to keep your people and platforms on their toes and ready to go when new technologies hit the market. You’ll learn why Google is your résumé, how to avoid “social negligence,” why you need to respond via Twitter, how to make the most of the almighty #hashtag, and how to stay ahead in the race for transparency.
The book also addresses hot trending topics such as privacy and transparency―so you can be sure that your customers are safe, secure, connected, and as passionate about your product as you are.
Remember: you can’t outsource relationships. This book shows you how to build relationships that really matter―and really pay off―The Tasti D-Lite Way.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
James Amos is Chairman and CEO of Tasti D-Lite and Planet Smoothie. A leader in the franchising industry, he has been profiled in The Transparent Leader, Living an Uncommon Life, Above & Beyond, and The Entrepreneur’s Creed. Amos is the author of The Memorial, Focus or Failure: America at the Crossroads and The Complete Idiot’s Guide to Franchising.
BJ Emerson is VP of Technology at Tasti D-Lite and Planet Smoothie. An awardwinning executive, social loyalty pioneer and author, he speaks regularly on the topics of social media, technology, and customer loyalty.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,66
In U.S.A.
Descrizione libro Condizione: New. pp. 256 1st Edition. Codice articolo 2642993038
Descrizione libro Condizione: New. . Codice articolo 52GZZZ00AE2B_ns
Descrizione libro Condizione: New. pp. 256. Codice articolo 48740945
Descrizione libro Condizione: New. . Codice articolo 5AUZZZ000KLX_ns
Descrizione libro Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEOCT23-51669
Descrizione libro Condizione: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Codice articolo ABTR-249155
Descrizione libro Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Codice articolo ABRR-249155
Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 1.15. Codice articolo Q-0071799370