Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Part One Initiating the Marketing Process
1 Creating Customer Relationships and Value through Marketing
2 Developing Successful Marketing and Corporate Strategies
Appendix A Building an Effective Marketing Plan
3 Scanning the Marketing Environment
4 Ethics and Social Responsibility in Marketing
Part Two Understanding Buyers and Markets
5 Consumer Behavior
6 Organizational Markets and Buyer Behavior
7 Reaching Global Markets
Part Three Targeting Marketing Opportunities
8 Marketing Research: From Information to Action
9 Identifying Market Segments and Targets
Part Four Satisfying Marketing Opportunities
10 Developing New Products and Services
11 Managing Products and Brands
12 Managing Services
13 Building the Price Foundation
14 Arriving at the Final Price
Appendix B Financial Aspects of Marketing
15 Managing Marketing Channels and Wholesaling
16 Integrating Supply Chain and Logistics Management
17 Retailing
18 Integrated Marketing Communications and Direct Marketing
19 Advertising, Sales Promotion, and Public Relations
20 Personal Selling and Sales Management
Part Five Managing the Marketing Process
21 Implementing Interactive and Multichannel Marketing
22 Pulling It All Together: The Strategic Marketing Process
Appendix C Planning a Career in Marketing
Appendix D Alternate Cases
Glossary
Chapter Notes
Credits
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 11,78
Da: Regno Unito a: U.S.A.
Descrizione libro Hardcover. Condizione: Brand New. 8th edition. 733 pages. 10.75x8.50x1.25 inches. In Stock. Codice articolo 0073080152
Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 4.15. Codice articolo Q-0073080152