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9780073230610: Principles of Macroeconomics + DiscoverEcon code card
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Avoiding excessive reliance on formal mathematical derivations, Frank and Bernanke presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a well-articulated short list of core principles and reinforce them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles to answer related questions and exercises. The text also encourages students to become "Economic Naturalists," people who employ basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

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L'autore:
Robert H. Frank received his B.S. in mathematics from Georgia Tech in 1966, then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. During leaves of absence from Cornell, he served as chief economist for the Civil Aeronautics Board from 1978 to 1980 and was a Fellow at the Center for Advanced Study in the Behavioral Sciences in 1992-93. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behavior. His books on these themes include Choosing the Right Pond: Human Behavior and the Quest for Status (Oxford University Press, 1985) and Passions Within Reason: The Strategic Role of the Emotions (W.W. Norton, 1988). He and Philip Cook are co-authors of The Winner-Take-All Society (The Free Press, 1995) , which received a Critic’s Choice Award and appeared on both the New York Times Notable Books list and Business Week Ten Best list for 1995. His most recent general interest publication is Luxury Fever (The Free Press, 1999). Professor Frank’s books have been translated into eight languages. He has been awarded an Andrew W. Mellon Professorship (1987 – 1990), a Kenan Enterprise Award (1993), and a Merrill Scholars Program Outstanding Educator Citation (1991).
Contenuti:

Part 1 Introduction

1. Thinking Like an Economist

2. Comparative Advantage: The Basis for Exchange

3. Supply and Demand: An Introduction

Part 2 Macroeconomics: Issues and Data

4. Macroeconomics: The Bird’s-Eye View of the Economy

5. Measuring Economic Activity: GDP and Unemployment

6. Measuring the Price Level and Inflation

Part 3 The Economy in the Long Run

7. Economic Growth, Productivity, and Living Standards

8. Workers, Wages, and Unemployment in the Modern Economy

9. Saving and Capital Formation

10. Money and the Federal Reserve

11. Financial Markets and International Capital Flow

Part 4 The Economy in the Short Run

12. Short-term Economic Fluctuations: An Introduction

13. Spending and Output in the Short Run

14. Stabilizing the Economy: The Role of the Fed

15. Inflation, Aggregate Supply, and Aggregate Demand

16. The Practice and Pitfalls of Macroeconomic Policy

Part 5 The International Economy

17. International Trade

18. Exchange Rates and the Open Economy

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  • EditoreMcGraw-Hill Higher Education
  • Data di pubblicazione2006
  • ISBN 10 0073230618
  • ISBN 13 9780073230610
  • RilegaturaCopertina flessibile
  • Numero edizione3
  • Numero di pagine561
  • Valutazione libreria

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