Articoli correlati a Marketing
It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word “marketing” itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and package on the market. Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme.
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Contenuti:
Product Description:
Section One Assessing the Marketplace
Chapter 1 Overview of Marketing
Chapter 2 Developing Marketing Strategies and a Marketing Plan
Chapter 3 Marketing Ethics
Chapter 4 Analyzing the Marketing Environment
Section Two Understanding the Marketplace
Chapter 5 Consumer Behavior
Chapter 6 Business-to-Business Marketing
Chapter 7 Global Marketing
Section Three Targeting the Marketplace
Chapter 8 Segmentation, Targeting, and Positioning
Chapter 9 Marketing Research and Information Systems
Section Four Value Creation
Chapter 10 Product, Branding, and Package Decisions
Chapter 11 Developing New Products
Chapter 12 Services: The Intangible Product
Section Five Value Capture
Chapter 13 Pricing Concepts for Establishing Value
Chapter 14 Strategic Pricing Methods
Section Six Value Delivery: Designing the Channel and Supply Chain
Chapter 15 Supply Chain Management
Chapter 16 Retailing and Multi-Channel Marketing
Section Seven Value Communication
Chapter 17 Integrated Marketing Communications
Chapter 18 Advertising and Sales Promotions
Chapter 19 Personal Selling and Sales Management
Book by Grewal Dhruv Levy Michael
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMcGraw-Hill Education
- Data di pubblicazione2009
- ISBN 10 0073380954
- ISBN 13 9780073380957
- RilegaturaCopertina rigida
- Numero edizione2
- Numero di pagine683
- Valutazione libreria
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Descrizione libro Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00034155526
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Descrizione libro Condizione: Good. 2nd Edition. Used book that is in clean, average condition without any missing pages. Codice articolo 2203831-6
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Descrizione libro Condizione: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Second ] Publisher: McGraw-Hill Companies Pub Date: 1/1/2009 Binding: Hardcover Pages: 683 Second edition. Codice articolo 5065316
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Descrizione libro Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.85. Codice articolo G0073380954I4N00
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Descrizione libro Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.85. Codice articolo G0073380954I4N00
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Descrizione libro Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.85. Codice articolo G0073380954I4N00
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Descrizione libro Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.85. Codice articolo G0073380954I4N00
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Descrizione libro Hardcover. Condizione: Very Good. Your purchase benefits those with developmental disabilities to live a better quality of life.Your purchase benefits those with developmental disabilities to live a better quality of life. Codice articolo 927-091914-ML-012
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Descrizione libro Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 0073380954-R
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Descrizione libro Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 6-0073380954-G
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