Marketing Management - Rilegato

SECTION I – ESSENTIALS OF MARKETING

Part A – Introduction

Chapter 1: Strategic Planning and the Marketing Management Process

Part B – Marketing Information, Research, and Understanding

Chapter 2: Marketing Research: Process and Systems for

Decision Making

Chapter 3: Consumer Behavior

Chapter 4: Business, Government, and Institutional Buying

Chapter 5: Market Segmentation

Part C – The Marketing Mix

Chapter 6: Product and Brand Strategy

Chapter 7: New Product Planning and Development

Chapter 8: Integrated Marketing Communications

Chapter 9: Personal Selling, Relationship Building, and Sales Management

Chapter 10: Distribution Strategy

Chapter 11: Pricing Strategy

Part D – Marketing in Special Fields

Chapter 12: The Marketing of Services

Chapter 13: Global Marketing

SECTION II – ANALYSING MARKETING PROBLEMS AND CASES

SECTION III – FINANCIAL ANALYSIS FOR MARKETING DECISIONS

SECTION IV – MARKETING MANAGEMENT CASES

Case Group A: Market Opportunity Analysis

Case 1: McDonald's Corporation

Case 2: Southwest Airlines

Case 3: South Delaware Coors, Inc.

Case 4: Ruth's Chris: The High Stakes of International Expansion

Case 5: Coach, Inc.: Is Its Advantage in Luxury Handbags Sustainable?

Case 6: Panera Bread Company

Case Group B: Product Strategy

Case 7: Starbucks – Early 2008

Case 8: Your Home is a Good Place, Inc.

Case 9: easyCar.com

Case 10: The Lego Group: Building Strategy

Case 11: The Launch of the Sony PlayStation 3

Case Group C: Promotion Strategy

Case 12: Mountain Dew: Selecting New Creative

Case 13: Red Bull

Case 14: “Hips Feel Good” – Dove's Campaign for Real Beauty

Case Group D: Distribution Strategy

Case 15: IKEA's Global Strategy: Furnishing the World

Case 16: Pets.com Inc.: Rise and Decline of a Pet Supply Retailer

Case 17: organicKidz: Marketing Strategy

Case 18: The Challenges Facing eBay in 2008: Time for a Change in Strategy?

Case 19: Wal – Mart Stores Inc. in 2008: Management's Initiatives to Transform the Company and Curtail Wal-Mart Bashing

Case Group E: Pricing Strategy

Case 20: Schwinn Bicycles

Case 21: Cowgirl Chocolates

Case 22: Clearwater Technologies

Case Group F: Social and Ethical Issues in Marketing Management

Case 23: E. & J. Gallo Winery (2007)

Case 24: Abercrombie & Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel

SECTION V – STRATEGIC MARKETING CASES

Case 1: Yum! Brands, Pizza Hut, and KFC

Case 2: Apple Inc. in 2010

Case 3: EMR Innovations

Case 4: Gap Inc. in 2010: Is the Turnaround Strategy Working?

Case 5: Harley – Davidson, Inc. – Motorcycle Division

Case 6: PepsiCo's Diversification Strategy in 2008

Case 7: Expresso Espresso

Case 8: Pespironics, Incorporated: Take a Deep Breath

Case 9: Research in Motion – Entering a New Era

Case 10: Dell Inc. in 2008: Can It Overtake Hewlett ' Packard as the Worldwide Leader in Personal Computers?

SECTION VI – DEVELOPING MARKETING PLANS