The 7 Keys to Effective Web Sites - Brossura

DAVID SACHS is Assistant Dean of the School of Computer Science and Information Systems at Pace University in White Plains, New York.

HENRY (PETE) STAIR, formerly of IBM, is a computer communications consultant in New Canaan, Connecticut, actively involved in conducting training on TCP/IP and the Internet.

SACHS and STAIR are the authors of Hands-On Netscape, Hands-On Internet, Hands-On Mosaic, and Instant Internet with WebSurfer. They conduct workshops about the World Wide Web for Mecklermedia throughout the world.

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Build a Web site your customers can't live without!

The 7 Keys to Effective Web Sites distills the most important elements of a winning Web site into seven essential goals—and presents the sites that best achieve each of these goals. Join respected Internet experts as they critique great sites like FedEx, Southwest Airlines, Stanford University, ESPNET SportsZone, Cyberian Outpost, the Allergy Relief Home Page, even the IRS and the CIA. Learn exactly what makes these sites . . .

• Visually appealing.
• Valuable, useful and/or fun.
• Current and timely.
• Easy to find and use.
• Easy to navigate.
• Highly involving.
• Responsive to users.

See what works—and what could be improved. Understand the implications of the new technologies like JAVA(TM) and VRML. And check out the world's best examples of:

• text, image, and multimedia integration.
• Sites that work regardless of the a viewer's browser or Internet connection.
• Sites for ordering merchandise.
• Sites that provide valuable information.
• Sites that have been optimized for performance.

You could spend weeks touring these sites yourself. The 7 Keys to Effective Web Sites brings them all together in one convenient reference. It's your personal tour of the world's best Web sites, and the world's best Web practices. It's a cornucopia of ideas you can use right now to dramatically improve your own site. And whatever your role in Web site design or management, it's quite simply invaluable.