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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market - Brossura
Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
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L'autore:
Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.
Product Description:
Book by Treacy Michael Wiersema Fred
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- EditoreBasic Books
- Data di pubblicazione1997
- ISBN 10 0201407191
- ISBN 13 9780201407198
- RilegaturaCopertina flessibile
- Numero di pagine224
- Valutazione libreria
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Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market
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Descrizione libro Condizione: New. Codice articolo 12485-n
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Descrizione libro Softcover. Condizione: New. Expanded. The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered.Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world. Codice articolo DADAX0201407191
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Format: Paperback
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Hachette Book Group
(1997)
ISBN 10: 0201407191
ISBN 13: 9780201407198
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Treacy, Michael, Wiersema, Fred [Paperback ]
Editore:
Basic Books
(1997)
ISBN 10: 0201407191
ISBN 13: 9780201407198
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The Discipline of Market Leaders (Paperback)
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INGRAM PUBLISHER SERVICES US, Boulder
(1997)
ISBN 10: 0201407191
ISBN 13: 9780201407198
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Descrizione libro Paperback. Condizione: new. Paperback. Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world. The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today's market leaders. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780201407198
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The Discipline of Market Leaders (Paperback or Softback)
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(1997)
ISBN 10: 0201407191
ISBN 13: 9780201407198
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Descrizione libro Paperback or Softback. Condizione: New. The Discipline of Market Leaders 0.5. Book. Codice articolo BBS-9780201407198
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The Discipline of Market Leaders
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Little, Brown 1997-01-10, New York :|[London
(1997)
ISBN 10: 0201407191
ISBN 13: 9780201407198
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Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9780201407198
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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Descrizione libro Paperback. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0201407191
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