A brief yet thorough guide to correct, clear writing for the media
This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication.
This text is available in a variety of formats – print and digital. Check your favorite digital provider for your etext, including Coursesmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.
Learning Goals
Upon completing this book, readers will be able to:
Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit:www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133829944 / ValuePack ISBN-13: 9780133829945
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Reaching Audiencesprovides a brief yet thorough guide to correct, clear writing for the media.
This text sets up the writing process and shows students how to accomplish each task in a mass media context. Throughout the book, the importance of the audience in considering media and messages is stressed. Illustrative and specific real life examples provide students with guidance for improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences and similarities in writing styles among them.
New in the 4th Edition
Praise for Reaching Audiences
The focus of this text is perfect. I’m a strong believer that mass media writers must consider audience, above all, when writing. [In this text] there isn’t extraneous material. It goes to the point of each media style and includes good examples.
~ James Aucoin, University of SouthAlabama
I think this text is an excellent one...
~ Roberta Kelly, WashingtonState University
It’s the only book which addresses writing fundamentals in a basic and usable way.
~ Deborah Petersen-Perlman, Universityof MinnesotaDuluth
Reaching Audiences is straightforward and to the point. The authors work hard at making points very clear in each chapter and section. They speak directly to students with direct language.
~ Betsy B. Alderman, Universityof Tennesseeat Chattanooga
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 21,37
Da: Canada a: U.S.A.
Descrizione libro Condizione: New. Codice articolo IKA--031
Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 0.55. Codice articolo Q-0205483275