Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing 2nd edition is the ideal writing guide for public relations as well as for other disciplines.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More, 2/ e
Charles Marsh, University of Kansas
David W. Guth, University of Kansas
Bonnie Poovey Short, Short Solutions
Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media writing with clear, concise instructions for more than 40 types of documents relating to public relations, advertising, sales, marketing, and business communication. Rich with numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for teaching you to write successfully and strategically for various fields of business.
Features of the New Edition:
What reviewers are saying about Strategic Writing:
“I believe that it offers students the perfect balance of relevant information and application.”
- Susan Daria, University of Alabama
“The book includes excellent examples of writing styles and techniques. It is well written and easy for students to understand.”
- Gary Ford, Webster University
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,71
In U.S.A.
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