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Reveals how pharmaceutical companies have used slick marketing techniques to promote dangerous medications to American physicians and consumers, examining how the industry has transformed the practice of medicine and damaged American life. Reprint.
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Melody Petersen wrote about the pharmaceutical industry for four years as a reporter for The New York Times. She lives with her husband in Los Angeles.
"Our Daily Meds" shows how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion-driven industry has taken over the practice of medicine.
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- EditorePicador
- Data di pubblicazione2009
- ISBN 10 0312428251
- ISBN 13 9780312428259
- RilegaturaCopertina flessibile
- Numero di pagine448
- Valutazione libreria
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Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescri (Paperback or Softback)
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Descrizione libro Paperback or Softback. Condizione: New. Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescri 1.25. Book. Codice articolo BBS-9780312428259
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Our Daily Meds (Paperback)
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St Martin's Press, New York
(2009)
ISBN 10: 0312428251
ISBN 13: 9780312428259
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Descrizione libro Paperback. Condizione: new. Paperback. An angrily illuminating (The New York Times) expose of Big Pharma's corrupting influence in America today In the last thirty years, pharmaceutical companies have seized control of American medicine by putting their marketers in charge. They invent diseases in order to sell the pills that cure them. They sway doctors by giving them resort vacatopms, gourmet meals, and fistfuls of cash. They advertise prescription drugs at NASCAR races, on subways, and even in churches. Medicines can save lives, but the relentless promotion of these products has come at tremendous cost. Prescription pills taken as directed are estimated to kill one American every five minutes. More Americans are addicted to medications than cocaine. And roads have become less safe as the over-medicated take to the wheel. In Our Daily Meds, journalist Melody Petersen connects the dots to show how subtle, far-reaching, and dangerous Big Pharma's powers have become. "Our Daily Meds" shows how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion-driven industry has taken over the practice of medicine. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780312428259
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