BUSINESS MARKETING MANAGEMENT 9e is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of proactive discussion questions.
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Book by Hutt Michael D Speh Thomas W
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- EditoreSouth-Western Pub
- Data di pubblicazione2006
- ISBN 10 0324316852
- ISBN 13 9780324316858
- RilegaturaCopertina rigida
- Numero di pagine658
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