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The seventh edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.
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- EditoreSouth-Western Pub
- Data di pubblicazione2006
- ISBN 10 0324321430
- ISBN 13 9780324321432
- RilegaturaCopertina rigida
- Numero di pagine629
- Valutazione libreria
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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Cengage South-Western
(2006)
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Descrizione libro Condizione: Good. 7th Edition. Used book that is in clean, average condition without any missing pages. Codice articolo GRP104796774
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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Cengage South-Western
(2006)
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Descrizione libro Condizione: Good. 7th Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 8991093-20
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Editore:
South-Western College Pub (edition 7)
(2006)
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Descrizione libro Hardcover. Condizione: Good. 7. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Codice articolo 0324321430-11-1
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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South Western Educational Publishing
(2006)
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Descrizione libro Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.45. Codice articolo G0324321430I4N00
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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South-Western College Pub
(2006)
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Descrizione libro Hardcover. Condizione: Very Good. First couple pages are creased and worn. Otherwise like new, very good condition. Cover still very glossy. Codice articolo 44016B
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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South-Western College Pub
(2006)
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ISBN 13: 9780324321432
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Descrizione libro Hardcover. Condizione: Very Good. Pages Unused! Book Leaves in 1 Business Day or Less! Leaves Same Day if Received by 2 pm EST! Cover has shelf wear. Contents Unused. Very Good. Codice articolo 082-04-00220
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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South-Western College Pub
(2006)
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ISBN 13: 9780324321432
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Descrizione libro Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 6-0324321430-G
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Editore:
South-Western College Pub
(2006)
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Descrizione libro Hardcover. Condizione: As New. Unused! Book Leaves in 1 Business Day or Less! Leaves Same Day if Received by 2 pm EST! Slight shelf wear. Contents Unused. Like New. Codice articolo 082-05-00256
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Editore:
South-Western College Pub
(2006)
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Descrizione libro Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 3-0324321430-G
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Foto dell'editore
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Editore:
South-Western College Pub
(2006)
ISBN 10: 0324321430
ISBN 13: 9780324321432
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Rilegato
Quantità: 1
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Valutazione libreria
Descrizione libro Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 0324321430-R
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