Strategic Management: Competitiveness and Globalization Cases - Brossura

Strategic Management: Competitiveness And Globalization, Cases, Eighth Edition is a comprehensive Strategic Management case text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough, up-to-date, and applicable business examples and cases available. Now, this trusted business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CENGAGENOW online learning tools, and the Business and Company Resource Center (BCRC) - a complete electronic business library that makes in-depth research simple. Hitt, Ireland, and Hoskisson use their expertise in the strategic management field to create a unique model to illustrate how real-world businesses use strategic management to build a sustained competitive advantage.
The 2a Cases in the Eighth Edition Feature: Current research and up-to-date findings covering a variety of topics, organizational settings, and industries help make course material directly relevant to today's business environment; and Expanded coverage of pertinent current trends such as ethics and social responsibility, global strategy, cultural diversity, and the impact they are having on strategic management, providing an important grounding in practical issues today's business leaders need to understand.