Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
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L'autore:
William Leiss is Professor of Communications at Simon Fraser University. Stephen Kline teaches Environmental Studies at York University. Sut Jhally is Professor of Communication at the University of Massachusetts at Amherst. He is the author of The Codes of Advertising (Routledge, 1990) and coeditor of Cultural Politics in Contemporary America (Routledge, 1989).
Product Description:
Book by Leiss William Kline Stephen Jhally Sut Botterill J
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- EditoreRoutledge
- Data di pubblicazione1991
- ISBN 10 0415903548
- ISBN 13 9780415903547
- RilegaturaCopertina flessibile
- Numero di pagine340
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Valutazione libreria