Roar!: Get Heard in the Sales and Marketing Jungle: A Business Fable - Rilegato

Daniel A. Turner is President and founder of TCG, an Inc. 500 company that has saved taxpayers over $250 million. Dan is on the board of the Entrepreneurs' Organization and is a graduate of the MIT Entrepreneurial Executive Leadership program.

Business had changed. For years, as VP of Sales and Marketing at Wolfson Furniture, Ryan Miller easily created steady growth and success. Then the economy tanked. Sales dwindled. Marketing efforts flopped. Wolfson Furniture was suddenly on the ropes. Ryan's future, once golden, seemed dim. But life is mysterious. Just when all seems lost, serendipity lends a hand.

For Ryan, fate takes the persona of Lenny, an old high school friend. Having found happiness in Hasidic Judaism, Lenny now runs a packaging company in Brooklyn. "Business is booming, even in the down economy!" he tells Ryan excitedly. So what's Lenny's secret?

Roar! gives you a seat at the table as these two friends reconnect, and Ryan discovers how to revitalize his sales and marketing approach. Lenny's sales and marketing process is 3,500 years old and is beautifully simple, yet goes ignored by most companies.

As the story unfolds in real-life kosher restaurants all over New York City, you'll discover the step-by-step R-O-A-R system you can use to boost your results. You'll get practical tools and tips, including a template to help you reframe your Value Proposition, detailed discussions of the four types of buyers and strategies for selling to each, plus interview questions you can customize.

Warmhearted and entertaining, Roar! is an inspiring story for anyone looking to add a secret ingredient to their sales mix. Its many tools and resources will enable you to deliver a compelling message and strengthen your business in any economy. Take it from Lenny, it's a sales jungle out there, but it's much less scary when you know how to ROAR!