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The Peaceable Kingdom is the story of how the largest independent advertising agency in America is breaking down conventional hierarchies in its organization?and making millions in the process. Stan Richards, the founder of The Richards Group, and former creative group head David Culp reveal how their company created an environment that inspires creativity and productivity?with no dress code, no manager caste, no officer titles, and a distaste for written policies. They even dispel some wild myths that have fueled intense interest in the behind-the-scenes details of this path-breaking organization.
This personable yet practical book explores the company?s evolution, highlighting its uncommon yet highly effective business practices. Richards and Culp outline how problems are handled at The Richards Group and provide guidance on how other companies can accomplish the same levels of achievement. You?ll see how to put together a solid business in a high-strung industry with very little tribalism or fear, while holding to the mission to consistently create and present great work.
As you begin "tearing down the walls" you?ll learn ways to:
Contrary to popular belief, it is possible to work without factionalism, fiefdoms, and all the other toxic staples of modern business. Step into The Peaceable Kingdom and discover a new world that will revolutionize the way your company operates?regardless of your industry.
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