Contents: The More You Know, the More You See; Deciding What to Believe; Basic Elements of Production; Building Screen Space: Visualization; Looking Through the Viewfinder; Commercials and Announcements; Visual Persuasion in Advertising, Public Relations and Journalism; Audiences and Audience Research; Changing Definitions of the News; Managing the News; Media Ethics; Media Content and Juveniles: Special Ethical Concerns; Images That Injure: Pictorial Stereotypes in the Media; Multicultural Sensitivity; Television and Video; Applied Media Aesthetics; World Wide Web; Convergence, Content, and Interactivity; At the Interface: New Intimacies, New Cultures; Media Saturation and the Increasing Velocity of Everyday Life.
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- EditoreCengage Learning
- Data di pubblicazione2008
- ISBN 10 0495839302
- ISBN 13 9780495839309
- RilegaturaPaperback
- Numero edizione1
- Numero di pagine517