Articoli correlati a Born to Buy: A Groundbreaking Exposé of a Marketing...
Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today) - Brossura
The award-winning author of The Overworked American and The Overspent American examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children. Reprint. 50,000 first printing.
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Recensione:
"Born to Buy is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough."
-- Amy Bloom, O, The Oprah Magazine
"An artfully argued, important expose."
-- BusinessWeek
"A wake-up call."
-- Los Angeles Times
L'autore:
-- Amy Bloom, O, The Oprah Magazine
"An artfully argued, important expose."
-- BusinessWeek
"A wake-up call."
-- Los Angeles Times
Juliet B. Schor is the award-winning author of The Overworked American and The Overspent American. A recognized expert on consumerism, economics, and family studies, she teaches at Boston College and lives in Newton, Massachusetts.
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- EditoreScribner
- Data di pubblicazione2005
- ISBN 10 0684870568
- ISBN 13 9780684870564
- RilegaturaCopertina flessibile
- Numero di pagine304
- Valutazione libreria
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Born to Buy: The Commercialized Child and the New Consumer Culture by Schor, Juliet B. [Paperback ]
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Descrizione libro Soft Cover. Condizione: new. Codice articolo 9780684870564
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Born to Buy (Paperback or Softback)
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Scribner Book Company 10/1/2005
(2005)
ISBN 10: 0684870568
ISBN 13: 9780684870564
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Descrizione libro Paperback or Softback. Condizione: New. Born to Buy. Book. Codice articolo BBS-9780684870564
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Born to Buy: The Commercialized Child and the New Consumer Culture [Paperback] Schor, Juliet B.
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Descrizione libro Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Codice articolo OTF-S-9780684870564
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BORN TO BUY
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Simon and Schuster
(2005)
ISBN 10: 0684870568
ISBN 13: 9780684870564
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Born to Buy: The Commercialized Child and the New Consumer Culture
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Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition. Codice articolo bk0684870568xvz189zvxnew
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Born to Buy: The Commercialized Child and the New Consumer Culture
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Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published. Codice articolo 353-0684870568-new
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Born to Buy: The Commercialized Child and the New Consumer Culture
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Descrizione libro Paperback. Condizione: New. Brand New!. Codice articolo 0684870568
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Descrizione libro Condizione: New. Codice articolo I-9780684870564
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Born to Buy (Paperback)
Editore:
Simon & Schuster, New York
(2006)
ISBN 10: 0684870568
ISBN 13: 9780684870564
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Descrizione libro Paperback. Condizione: new. Paperback. Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, author Juliet Schor examines how marketing efforts of vast size, scope and effectiveness have created 'commercialized children'. Ads and their messages about sex, drugs and food affect not just what children want to buy, but who they think they are. In this revelatory and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well being of our children. Like Barbara Ehrenreich's NICKEL AND DIMED (Granta), Mary Pipher's REVIVING OPHELIA (Vermillion) and Malcolm Gladwell's THE TIPPING POINT (Abacus), BORN TO BUY is a major contribution to our understanding of a contemporary trend and its effects on the culture. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780684870564
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