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Spese di spedizione:
EUR 5,28
Da: Regno Unito a: U.S.A.
Descrizione libro hardback. Condizione: New. Language: ENG. Codice articolo 9780691134567
Descrizione libro Condizione: New. Codice articolo 5277846-n
Descrizione libro Hardcover. Condizione: new. Codice articolo 9780691134567
Descrizione libro Condizione: New. pp. xiii + 205 Index. Codice articolo 26831783
Descrizione libro Hardcover. Condizione: new. Hardcover. Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation.Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780691134567
Descrizione libro Hardcover. Condizione: Brand New. 205 pages. 8.50x5.75x1.25 inches. In Stock. Codice articolo __0691134561
Descrizione libro Condizione: New. In. Codice articolo ria9780691134567_new
Descrizione libro Condizione: New. Codice articolo 5277846-n
Descrizione libro TAPA DURA. Condizione: New. Codice articolo 100826250
Descrizione libro Condizione: New. Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Num Pages: 216 pages, 10 halftones. 3 tables. BIC Classification: KCA. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 221 x 147 x 22. Weight in Grams: 408. . 2008. Hardcover. . . . . Codice articolo V9780691134567