Articoli correlati a Portfolio Management For New Products: Second Edition
In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations determine which products are most worthy of resource allocation design and implement a portfolio management process maximize the value of their portfolios and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario.Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreBasic Books
- Data di pubblicazione2002
- ISBN 10 0738205141
- ISBN 13 9780738205144
- RilegaturaCopertina rigida
- Numero edizione2
- Numero di pagine400
- Valutazione libreria
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Descrizione libro Hardcover. Condizione: New. Product Innovators win in the long run by optimizing their R&D investments with a new product strategy, selecting the right new product projects and achieving an ideal balance of projects. Portfolio Management for New Products helps you understand how winning companies manage their R&D portfolios. Learn how to steer your company's R&D investment to achieve a higher return.This ground breaking book is the result of years of pioneering research by Dr. Cooper, Dr. Edgett and Dr. Kleinschmidt. It is full of practical examples from real companies combined with the authors' analysis of the various approaches. It illustrates the subtle but important differences between the traditional methods of portfolio management for investments and projects versus the new approaches for the complex world of new products.The Complete Guide to New Product Portfolio Management - Strategic, Operational and TacticalLearn how to maximize the value of your portfolio of new products Discover the impact effective portfolio management has on new product performance Learn how to balance a portfolio and align it with your new product strategy Discover how to implement a world-class portfolio management process Benefit from the numerous examples and samples of real company valuation models, charts and metrics.Key Topics:Why portfolio management is essential to product innovation success The major challenges associated with portfolio management Requirements for effective portfolio management What top performing companies do to drive higher value portfolios Strategic, operational and tactical methods for managing your portfolio The critical link between the portfolio and businesses strategy Valuation and scoring methods, best practice charts and decision guides Strategic allocation of resources Making portfolio management work for your organization. Codice articolo DADAX0738205141
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Portfolio Management For New Products: Second Edition by Cooper, Robert G., Edgett, Scott J., Kleinschmidt, Elko J. [Hardcover ]
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Descrizione libro Condizione: New. Codice articolo 388019-n
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Portfolio Management for New Products Format: Hardcover
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Hachette Book Group
(2002)
ISBN 10: 0738205141
ISBN 13: 9780738205144
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