The Grocers is an authoritative history and analysis of the British supermarket industry, completely updated in this new edition. It describes the fiercely competitive struggle between the major players and analyses the successes and failures of well-known brands. It tells the continuous story of Britain's undoubted winner, Tesco, who is dominant in its home market and increasingly successful in international markets such as the USA, and Asda, owned by Wal-Mart, the biggest retailer in the world.
The book examines the main players in the ever-changing European market and the Wal-Mart dominated USA market. The authors identify the key factors behind success so far and the qualities that will be needed to survive and win in this evolving industry. Highlighting internet shopping and other "new ways of shopping," The Grocers discusses how challengers such as Ocado, an internet-only retailer, will create new challenges for existing companies.
The third edition covers the extensive developments that have revolutionized the grocery trade in the last 10 years, including regional players taking over established, global brands. Moreover, it examines current issues such as retailing in a recession, the rise of the hard discounters, and increasing international competition.
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Recensione:
"The Grocers is a terrific story compellingly told; the growth of the world retailers is well portrayed. Written with authority by two consummate business professionals, the analysis of brands and retailing rang a whole lot of bells." (Niall Fitzgerald, Chairman, Unilever plc, London)
"The growth of the grocery business is one of the big stories of our time. The Grocers tells it all and tells it well" (Ken Roman, author and former chairman and CEO of Ogilvy & Mather)
Descrizione del libro:
Analyses the tactics that have enabled supermarkets to grow
Provides an overview of the US and European markets
Reveals both the secrets of success and common pitfalls
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreKogan Page Ltd
- Data di pubblicazione2011
- ISBN 10 0749461047
- ISBN 13 9780749461041
- RilegaturaCopertina flessibile
- Numero edizione3
- Numero di pagine208
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Valutazione libreria