E-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning - Rilegato

"Richard Mayer is one of the most productive educational psychologist researchers in the world. Ruth Clark is perhaps the premier translator of scientific work and theory to the practical everyday design of effective learning. As a team they produced a most important and practical book that should read and applied by all instructional designers of on–line instructional materials."
M. David Merrill, professor, Department of Instructional Technology, Utah State University

"For e–learning professionals who want to go beyond seat–of–the–pants design, this book serves up solid research and well–reasoned principles. Delightfully free of educational gobbledygook, it provides the ammunition conscientious designers need to combat meaningless multimedia, mind–numbing page–turners, and the pop–psych theory–of–the–month."
William Horton, author, Designing Web–Based Training

"Based on their previous work, we expect a lot of both Ruth Clark and Richard Mayer. Those expectations are fully met in this book which manages the rare combination of high readability and sound science."
John Sweller, School of Education, University of New South Wales, Australia

"Informative, practical, and eye opening! Just the information we need to help us create engaging online content."
Susan Greenberg, program manager, Microsoft e–Learning Strategy Group

"e–Learning and the Science of Instruction is a great mix of research and practical application. It provides solid research and excellent case studies. It clearly demonstrates what does and doesn′t work in multimedia training, removing the passion and opinions that seem to drive many media selection decisions. Every instructional designer, course developer, or e–learning specialist will benefit from this book."
Chuck Barritt, program manager, Cisco Systems

Richard E. Mayer is professor of psychology at the University of California, Santa Barbara. He is an internationally recognized expert in the application of learning psychology to design of instruction in multimedia learning environments and the author of Multimedia Learning.