Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics - Brossura

"In Internet Marketing Start to Finish, Catherine Juon and Dunrie Greiling reveal their hard-won secrets and strategies for better online visibility. If you sell online, buy this book!"

―Peter Morville, Author of Ambient Findability and co-author of Information Architecture for the World Wide Web

"This is a must-read for anyone who wants clarity in the complicated world of online marketing. This is an excellent work informed by deep experience in the Internet marketing arena."

―Terry Oprea, CEO, Mort Crim Communications, Inc.

"This is a really fascinating look at advanced techniques for building a web presence, yet the authors have made it simple enough for beginners. By demystifying information architectures, online personas, and web analytics, they have created a guidebook that will enable even web newbies to drive new business through their websites―and and after all, isn't that why we're all spending so much time on our websites in the first place?"

―Patrick Fetterman, VP Marketing, Plex Systems, Inc.

"There is a definite science that underpins the art of online marketing; Catherine and Dunrie have demonstrated a tremendous command of that science through their work with our team and now have taken it a step further by documenting it in a clearly articulated and consumable manner within this book. If you're marketing your business online, you need to have command of these concepts or else you're missing the boat."

―Eric Kushner, Director, Marketing Strategy, Compuware Corporation

"Internet Marketing Start to Finish takes you from the front door through the back office of online sales, design, development and metrics―and then how to get noticed. Measurable results are the 'killer app' in today's online marketing strategy. With social and mobile so tightly integrated and expanding quickly, if you miss the metrics between your online brand and your customer, then you're missing the entire game. The authors bring all their years of proving to their own customers first-hand that this stuff really works―it can work for you too."

―Richard S. Tombelli, Web Director, Thomas M. Cooley Law School

Catherine Juon is co-founder and Catalyst of Pure Visibility, passionately leading the charge for companies to grow via the Internet. Catherine traces her love of the Internet back to Poland, where in 1991 she began teaching at the University of Warsaw. There, she experienced the power of the Internet to transform international communication, from weeks to seconds, in a way we now take for granted. Catherine believes a similar transformation is taking place in commerce–and dubbed the system of harnessing the power of the Internet for commerce Your Online Sales Engine. Based on the experience of helping companies from the corner store to global enterprises, Catherine and her company teach companies how to benefit from the web by sharing the foundations you’ll learn in this book.

Dunrie Greiling is Pure Visibility’s Director of Happiness and its lead Relationship Manager, responsible for national and global online sales engine engagements for Pure Visibility clients. Dunrie often draws on the hypothesis testing and data analysis skills she learned during her doctoral dissertation in Ecology and Evolutionary Biology at the University of Michigan and her undergraduate degree in that field from Princeton University. She left academics in 2000 and has since managed software design, web design and development, and search marketing projects. She supplemented her lessons learned with training and certification as a Project Management Professional by the Project Management Institute.

Catherine Buerkle is an independent User Experience and Technical Communication Consultant currently living in Germany. She has extensive experience defining and writing interactive content for a broad array of industries and applications (both web based and offline).

Before moving to Germany and under her maiden name of Titta, Catherine founded and ran a technical communication and user-experience consulting practice that won several international and best-of-show awards. Based on both the wide variety of her consulting experiences and her extensive time spent in the IT world, she has become a strong user advocate and an evangelist for applying practical and sound methodologies.