But Will the Planet Notice?: How Smart Economics Can Save the World - Brossura

"It's always a pleasure to read a confident, funny and convincing writer who promotes counter-intuitive conclusions. If you like the idea of an environmentalist who works for one of the nation's largest environmental groups making a full-throated argument against the Endangered Species Act . . . then "But Will the Planet Notice?: How Smart Economics Can Save the World" is the book for you." --Dan Shapley, "The Daily Green" (blog) "Wagner's wry, witty prose brings rationality to an emotionally charged subject and urges us to take personal responsibility for the planet by demanding an economically sound solution to guiding market forces in the right direction, making it in our best interests to do the right thing." --"Publishers Weekly" "If you want to understand how an economist thinks about the biggest challenge our planet has ever stumbled up against, this book is an awfully good place to start!" --Bill McKibben, author of "Eaarth: Making a Life on a Tough New Planet" "Idealism will not shift the choices of billions of people as effectively as self-interest. Gernot Wagner has written a lucid and enjoyable exposition of the underlying economics. We must remove the incentives to treat scarce resources as if they were free. He respects the moral principles of the idealists who want to change behavior by precept alone. But, as an economist, he knows that if we want less of anything, including pollution, we must raise its price." --Martin Wolf, "Financial Times" "This splendid book showcases why environmental economics is such an exciting field today. Who knew that an economist not named Krugman could write so well? I will buy my mom a copy." --Matthew E. Kahn, author of "Climatopolis