Articoli correlati a Campaigns and Elections American Style

Campaigns and Elections American Style - Brossura

 
9780813344195: Campaigns and Elections American Style
Vedi tutte le copie di questo ISBN:
 
 

With new and revised essays throughout, this book provides a thorough education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of bus tours, talk radio, infomercials, focus groups, and the Internet. The third edition details how campaign themes and strategies are set and communicated; how advanced campaign tactics are used; why mobilizing volunteers is essential; why early campaign money is worth more; how to get media coverage without paying for it; and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through the 2000 and 2008 election cycles. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it has become imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

"Campaigns and Elections American Style combines penetrating analysis from top scholars with inside insights from some of the top campaign practitioners in the country. That combination of perspectives makes it a terrific, must-read resource for scholars and students alike."
—Norman Ornstein, American Enterprise Institute

"Campaigns are big business, and this book tells candidates, students, and citizens how they are run in the 21st century. Two of the premier experts in American politics, Jim Thurber and Candice Nelson, have brought together a top-notch group of specialists in strategy, polling, advertising, new media, fieldwork and fundraising. This up-to-date volume is perfect for college courses in parties and elections."
—Larry J. Sabato, University of Virginia; author of The Year of Obama

"James Thurber and Candice Nelson and their team of experienced consultants and respected academic collaborators help us understand the strategy and outcome of the 2008 elections. Campaigns and Elections American Style is 'state of the art' in its coverage of such topics as blogs, social networks, polling, internet fundraising, messaging, and mobilization, among others. The book demonstrates that consultants and academics can complement each other in informing a broader audience."
—David B. Magleby, Brigham Young University

L'autore:

James A. Thurber is Distinguished Professor of Government and director of the Center for Congressional and Presidential Studies at American University. He is a fellow of the National Academy of Public Administration and the author or coauthor of numerous books and more than seventy-five articles and chapters on Congress, congressional-presidential relations, congressional budgeting, congressional reform, interest groups and lobbying, and campaigns and elections.

Candice J. Nelson is associate professor of government and academic director of the Campaign Management Institute at American University. She is the coauthor ofThe Money Chase: Congressional Campaign Finance Reform and The Myth of the Independent Voter, and coeditor ofCampaign Warriors: Political Consultants in Elections and Crowded Airwaves: Campaign Advertising in Elections, as well as numerous other articles and books.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

  • EditoreRoutledge
  • Data di pubblicazione2009
  • ISBN 10 0813344190
  • ISBN 13 9780813344195
  • RilegaturaCopertina flessibile
  • Numero edizione3
  • Numero di pagine352
  • Valutazione libreria

I migliori risultati di ricerca su AbeBooks

Foto dell'editore

Thurber, James A
Editore: Brand: Westview Press (2009)
ISBN 10: 0813344190 ISBN 13: 9780813344195
Nuovo Softcover Quantità: 1
Da:
Ergodebooks
(Houston, TX, U.S.A.)
Valutazione libreria

Descrizione libro Softcover. Condizione: new. With new and revised essays throughout, this book provides a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of the new town meetings, bus tours, talk radio, infomercials, focus groups, and the Internet. The third edition explains how campaign themes and strategies are set and communicated; how advanced campaign tactics are used; why mobilizing volunteers is essential; why early campaign money is worth more; how to get the media to cover a campaign without paying for it; and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through the 2000 and 2008 election cycles. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it has become imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Codice articolo DADAX0813344190

Informazioni sul venditore | Contatta il venditore

Compra nuovo
EUR 26,22
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi