The New Elite: Inside the Mind of the Truly Wealthy - Rilegato

Doug Harrison (Waterbury, CT) founded Harrison Group Inc. in 1996 and has developed branding strategies for Coca-Cola, Microsoft, and Bank of America.

Jim Taylor (Waterbury, CT) is Vice President of the Harrison Group and one of the country’s most respected marketing consultants.

CONTENTS

Acknowledgments vii

1. Today’s Wealth Explosion 1

The Supernova and the Gravitational Pull of Money

2. Debunking Paris Hilton 13

Why the Wealthy Told Us Their Stories

3. The Wealth of the Nation 21

Four Waves of American Wealth

4. There’s a New Sheriff in Town 41

The Triumph of the Middle Class

5. Money Matters 73

The Myths and Realities of the Wealthy and Their Money

6. The New Luxury 93

The Search for Sublime Value

7. The Journey of Wealth 113

The Arc of Maturation

8. Flavors of Wealth 127

The Five Lifestyle Choices

9. Globizens 155

Global Citizens and the Waning of Nationalism

10. Wealtherkind 169

The Children of Entrepreneurial Wealth

11. The Third Age 185

Reinventment and Philanthrobusiness

12. The Plutonomy 199

When 5 Percent of the Haves Own More Than the Other 95 Percent Combined

A Final Word 223

Appendix 225

Our Methodologies for Studying the Wealthy

Index 233

About the Authors 243