A Class with Drucker: The Lost Lessons of the World’s Greatest Management Teacher - Rilegato

William A. Cohen, Ph.D. (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He gives speeches and seminars for the Industrial College of the Armed Forces, the Air War College, the FBI Academy, all four armed services, and corporations from Boeing to The Cheesecake Factory. He is the author of many books includingThe New Art of the Leader, The Wisdom of the Generals , and How to Make It Big as a Consultant(978-0-8144-7073-2).

CONTENTS

Acknowledgments and Dedicationvii

What Peter Drucker Wrote About Bill Cohenviii

Foreword by Ira Jacksonix

Introductionxiii

1 How I Became the Student of the

Father of Modern Management1

2 Drucker in the Classroom11

3 What Everybody Knows Is Frequently Wrong19

4 Self-Confidence Must Be Built Step-by-Step30

5 If You Keep Doing What Worked in the Past

You’re Going to Fail44

6 Approach Problems with Your Ignorance—

Not Your Experience57

7 Develop Expertise Outside Your Field

to Be an Effective Manager69

8 Outstanding Performance Is Inconsistent

with Fear of Failure82

9 The Objective of Marketing Is

to Make Selling Unnecessary96

10 Ethics, Honor, Integrity and the Law108

11 You Can’t Predict the Future, But You Can Create It121

12 We’re All Accountable133

13 You Must Know Your People to Lead Them147

14 People Have No Limits, Even After Failure160

15 A Model Organization That Drucker Greatly Admired173

16 The Management Control Panel189

17 Base Your Strategy on the Situation, Not on a Formula201

18 How to Motivate the Knowledge Worker215

19 Drucker’s Principles of Self-Development 231

Afterword246

Notes249

Books by and About Peter Drucker252

Index253