Competitive intelligence doesn’t just mean a trip to the local store to see the competition’s finished products—it means gathering business information to gain an advantage in a legal and ethical manner. This book teaches what competitive intelligence is, what a company needs to have a successful intelligence program, where to place an intelligence program, and what sources to use and not use for intelligence. Technology, analysis, and security issues of intelligence are also identified and explored.
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L'autore:
Jerry P. Miller has lectured extensively on the topic of competitive intelligence all over the world. He has been a consultant to corporations in the United States and abroad and has published articles in professional journals and magazines worldwide. He lives in Cambridge, Massachusetts.
Product Description:
With contributions from the world's leading business intelligence practitioners, here is a tremendously informative and practical look at the CI process, how it is changing, and how it can be managed effectively in the Digital Age. Loaded with case studies, tips, techniques, and more.
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- EditoreInformation Today Inc
- Data di pubblicazione1999
- ISBN 10 0910965285
- ISBN 13 9780910965286
- RilegaturaCopertina flessibile
- Numero di pagine276
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