Insight Selling: How to sell value & differentiate your product with Insight Scenarios - Brossura

As CEO of Insight Demand, I enjoy showing salespeople how to find, create, and deliver insights so that they are able to sell value and differentiate their product. With a graduate degree in Finance and 12 years of Wall Street experience, I learned how to build business value. I then ran a finance company that grew to 125 employees and 250MM sales, and it was here I learned the power of loading the lips of your salespeople with the right messages. I then worked as a Business Partner at a Solution Selling Sales Training company and, after five years, I refined the totality of my many years of experience and formed Insight Demand. I have lived & worked in NYC, London and Buenos Aires. Today, I live on an Island with no cars that is only 10-minutes by ferry to my hometown, Toronto. I still travel to the big cities on business, but I am also able to enjoy Kite Surfing, Surfing and Hockey 20-meters from my home. I enjoy these simple pleasures with my wife and two children. About Insight Demand Insight Demand is an Insight Selling sales training company. We show salespeople how to find, create, and deliver insights so that they are able to sell value and differentiate their product. Through a combination of insight scenarios™, listening, and questions, customers will realize that they’re not ankle deep in problems, but that they’re really drowning out in the middle of the lake. The result is that your salespeople will sell more, because they will be able to rescue more customers with your product. Our clients include such companies as Microsoft, Epicor Software, Eaton Corp and Transunion Corp. We service clients in North America, Europe, and Asia. www.InsightDemand.com