The Little Book of Market Myths: How to Profit by Avoiding the Investing Mistakes Everyone Else Makes - Rilegato

KEN FISHER is best known for his prestigious "Portfolio Strategy" column in Forbes magazine, where his over 28-year tenure of high-profile calls makes him the fourth longest-running columnist in Forbes's 90-plus-year history. He is the founder, Chairman and CEO of Fisher Investments, an independent global money management firm managing tens of billions for individuals and institutions globally. Fisher is ranked #271 on the 2012 Forbes 400 list of richest Americans and #764 on the 2012 Forbes Global Billionaire list. In 2010, Investment Advisor magazine named him among the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the award-winning "Cognitive Biases in Market Forecasting." He has also published nine previous books, including national bestsellers The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat, Debunkery and Markets Never Forget (But People Do), all published by Wiley. Fisher has been published, interviewed and/or written about in many major American, British and German finance or business periodicals. He has a weekly column in Focus Money, Germany's leading weekly finance and business magazine.

LARA HOFFMANS is Vice President of Content at Fisher Investments, managing editor of MarketMinder.com, a regular contributor to Forbes.com and coauthor of the bestsellers, The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat, Debunkery and Markets Never Forget (But People Do).

Everybody knows that a strong dollar equals a strong economy, bonds are safer than stocks, stocks are more volatile now and stop-losses are a smart, money-saving tactic . . . right?

These are just a few widely believed but potentially dangerous market myths New York Times and Wall Street Journal bestselling author Ken Fisher dismantles in this wise, informative, wholly entertaining new book.

As a long-term Forbes columnist and CEO of a global money management firm managing tens of billions for high-net-worth individuals and institutions, Ken knows a thing or two about what works and what's bunk when it comes to investing wisdom.

Bringing together some of Ken's best myth debunking and market sleuthing of the past twenty-five years, in an easy-to-digest, bite-sized format, The Little Book of Market Myths exposes some of the most common—and deadly—myths investors swear by. And he demonstrates why subscribing to the rule-of-thumb approach to investing could prevent you from reaching your long-term investing goals.

But this book is more than just a list of myths. One after another, Ken takes each commonly held belief or "surefire" strategy and explains why the myth persists, why it doesn't work and just how damaging it can be to your financial health. And each chapter is a primer on how you can apply the same "debunking" tactics yourself, now and for the rest of your investing time horizon.

Whether you're a novice investor or a longtime veteran, this book arms you with priceless insights to help you identify major errors you may be committing and help you see the world clearer—so you can improve your investing results.

Fun, insightful, at times, irreverent, The Little Book of Investing Myths offers vivid proof of the old adage "the truth shall set you free"—to increase the odds you achieve your long-term investing goals