Business Plans Kit for Dummies - Brossura

Steven D. Peterson, PhD, is the senior partner and founder of the management tool development company, Strategic Play Technologies. He is the co-author of Business Plans For Dummies. Peter Jaret, PhD, has published widely on business, health, and the environment. Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several books, including Small Business Marketing Kit For Dummies, 3rd Edition.

Learn to:

• Create sound business plans
• Get start-up money in any economy
• Increase the likelihood that your business will survive — and thrive

Business plan forms and worksheets on the CD

Discover the ins and outs of constructing a great business plan

Whether you're establishing, expanding, or re-energizing a business, the first place to invest time and energy is with writing your business plan. If you own a small business, operate a nonprofit, or run a one-person shop looking for expert guidance and friendly tips about your organization's strategic plan, Business Plans Kit For Dummies has you covered.

• Build from the ground up — learn how to establish your company's mission, vision, values, and goals
• Get down to the nitty-gritty — develop every step of your business plan's components, from analyzing your company's capabilities to developing a marketing strategy
• Dot your i's and cross your t's — follow practical guidelines for putting together, implementing, and changing as needed, an organized, reader-friendly written plan

Bonus CD Includes

All the business plan forms referred to in the book in both Microsoft Word and PDFs

Please see the CD appendix for details and complete system requirements.

Open the book and find:

• Business plan components from beginning to end
• The latest info on the economy's impact on business plans
• What venture capitalists look for in a business plan
• Ways to get start-up money in any economy
• The relevant plan components for a nonprofit
• How to create a mission statement that clearly positions your business
• Marketing strategies that work