Enchanted Objects: Innovation, Design, and the Future of Technology - Brossura

"David Rose has written a spectacular book. While glass slabs have already entered every nook and cranny of our lives, Rose paints a much more compelling future where we are deeply engaged with enchanted objects. Rose’s vision of human computer interaction is more exciting and persuasive than the current norm and this brilliant book gives us a road map for how to get there. While I’ll continue to invest in many things that improve our glass slab world, I believe that the future is enchanted objects." (Brad Feld, Managing Director at Foundry Group)

“Beyond the internet of things we find the internet of enchanted objects, a medium designed for pre-attentive cognition, conveying information subliminally and delightfully. I highly recommend this book. It is filled with evocative examples that will influence our imagination and help us move beyond our fixation on the screen.” (John Seely Brown,former chief scientist, Xerox, and visiting scholar at the University ofSouthern California)

"David Rose's vision for enchanted objects and their platforms is spot on. With this book, he offers innovators and businesses a convincing guide for success in this space." (Glenn Lurie, President, Emerging Enterprises and Partnerships, AT&T Mobility)

“David Rose does not predict. He extrapolates the future from personal experience and technical fluency. His balance between a romantic humanism and scientific destiny is unique. His storytelling is intellectually rich, laced with history and never pedantic. Enchanted Objects is a truly enlightening read.” (Nicholas Negroponte, Professor and Co-Founder, MIT Media Lab; author of Being Digital; a founder of WiReD Magazine)

"Delightful. . . . In the scrum of talking heads wrestling to gain control of the narrative behind the Internet of Things, Mr. Rose is an engaging, plain-spoken guide." (The New York Times)

"Rose touches something significant to most of us... A fine tour d’horizon of innovative enchantment and its ground rules and responsibilities." (Kirkus Reviews)

"In the fully realized, enchanted world of David Rose...objects that, once instructed, require no human prompting to function, already exist. They're part of the Internet of Things, an ethereal interconnection of gadgets and human desires that...will pervade our lives in the very near future." (Wall Street Journal)

"Provocative." (Fast Company)

David Rose is an award-winning entrepreneur and instructor at the MIT Media Lab, specializing in how digital information interfaces with the physical environment. A former CEO at Vitality, he founded Ambient Devices, which pioneered technology to embed Internet information in everyday objects like lamps, mirrors, and umbrellas. CEO of Ditto Labs, Rose has been featured in The New York Times and parodied on The Colbert Report. A frequent speaker at conferences and for corporations, he lives in Brookline, Massachusetts, with his wife and two children. Enchanted Objects is his first book.