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Corporations operate under the terms of largely unwritten, constantly changing social charters--as forceful as their written legal charters. Wilson explores the new rules that have come to govern corporate performance, rules that dictate higher standards and new behaviors in seven areas of corporate conduct. He argues that corporate social responsibility is not only a peripheral public relations activity but an integral part of corporate strategy. His book is a detailed analysis of the seven new rules and what their impact will be. Many initiatives have already been taken but there must and will be others--and Wilson provides the detailed agenda.
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Book by Wilson Ian Graham
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- EditorePraeger Pub Text
- Data di pubblicazione2000
- ISBN 10 1567202497
- ISBN 13 9781567202496
- RilegaturaCopertina rigida
- Numero di pagine213
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Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 1.24. Codice articolo Q-1567202497
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Descrizione libro Condizione: New. Codice articolo ABLIING23Mar2811580059617
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The New Rules of Corporate Conduct Rewriting the Social Charter
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Descrizione libro HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9781567202496
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New Rules of Corporate Conduct: Rewriting the Social Charter
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Descrizione libro Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Codice articolo C9781567202496
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The New Rules of Corporate Conduct: Rewriting the Social Charter by Wilson, Ian Graham [Hardcover ]
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The New Rules of Corporate Conduct (Hardcover)
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Bloomsbury Publishing Plc, Westport
(2000)
ISBN 10: 1567202497
ISBN 13: 9781567202496
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Descrizione libro Hardcover. Condizione: new. Hardcover. Corporations operate under the terms of a largely unwritten, constantly changing social chartera dictum as forceful as their written legal charter. Wilson explores the rules that are beginning to govern corporate performance, rules that arise from society's ever changing values and expectations. Provoking these changes are four formative forces: the power shift from the public to private sector; globalization; economic restructuring; and, the transforming technologies of the computer and communications revolution. The rules emerging from them will dictate higher standards and changed behavior in seven crucial areas of corporate conduct. Wilson argues that corporate social responsibility is no longer a peripheral public relations activity. Rather, it is an integral part of corporate strategy. Trends may seem to be running in corporations' favor, but the same trends also place greater responsibility and higher public expectations on corporations. The next decade, says Wilson, is likely to be a critical testing time for democracy, market systems, and by extension the private corporation. His book is a detailed analysis of the seven new rules and what their impact will be on U.S. and ultimately world corporations. Wilson concludes his book with a detailed agenda of needed, and workable, corporate responses to the new rules and cites the initiatives that many corporations are already taking to live by them.The seven new rules of conduct that corporations will have to observe, sooner rather than later. (1) Legitimacy: to earn and retain social legitimacy the corporation must define its mission in terms of social purpose, rather than the maximization of profit. (2) Governance: the corporation must be thought of, managed, and governed as a community of stakeholders, not as the property of investors. (3) Equity: corporations must strive to achieve greater perceived fairness in the distribution of economic wealth and the treatment of stakeholder interest. (4) Environment: corporations will have to integrate the practice of restorative economics and sustainable development into the mainstream of their business strategy (5). Employment: they must rewrite the employment contract, addressing the values of the new work force. (6) Public-Private Sector Relationships: corporations must work with governments to achieve a viable and publicly accepted redefinition of their societal roles and responsibilities. (7) Ethical Conduct: corporations will have to elevate and monitor the level of ethical performance to earn the trust which is the foundation of sound relations with stakeholder groups. Is all this impossible? Not at all says Wilson, and he documents how many of America's most successful companies are operating in whole or in part by these rules already, and how others have begun doing so with immediate positive results. Analyzes the ways in which society's expectations of corporate performance are changing and identifies the responses that corporations must make, to remain productive and successful in tomorrow's changed business environment. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781567202496
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Descrizione libro HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9781567202496
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The New Rules of Corporate Conduct: Rewriting the Social Charter
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Praeger Pub Text
(2000)
ISBN 10: 1567202497
ISBN 13: 9781567202496
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Descrizione libro Hardcover. Condizione: Brand New. 213 pages. 9.50x6.50x1.25 inches. In Stock. Codice articolo x-1567202497
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New Rules of Corporate Conduct
Editore:
Praeger Publishers
(2000)
ISBN 10: 1567202497
ISBN 13: 9781567202496
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Descrizione libro Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Wilson concludes his book with a detailed agenda of needed, and workable, corporate responses to the new rules and cites the initiatives that many corporations are already taking to live by them. The seven new rules of conduct that corporations will have . Codice articolo 448117501
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