Articoli correlati a OBD-Obsessive Branding Disorder: The Illusion of Business...
The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day. Increasingly, brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape fueled both by the rise of cheaper, foreign brands and by so-called house-brands (the eponymous brands of Wal-Mart, Target, and the like), American companies are in a mad dash to keep up. Branding, or identity-making, has begun to replace the research and development of yore.
From the fertile crescent of branding (Cincinnati), to the laboratories of sensory specialists (musicologists and "noses"), Lucas Conley takes us on a long-overdue journey through the strange culture that is our own. As hilarious as it is frightening, Conley's investigation into the phenomenon of rampant commercialism (often backed by little substance), offers an illuminating portrait of an age of obsession.
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L'autore:
Lucas Conley is a staff writer at Fast Company. He began his career at the Atlantic Monthly. His work has also appeared in The Boston Globe and ESPN: The Magazine. He lives in New Mexico. This is his first book.
Product Description:
OBD Offers up a mirror of the world, questioning the nature of a national disorder, and the frightening costs it represents to all of us - ones financial and cultural - as branding initiatives creep closer to mimicking and replacing traditional forms of community. Full description
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- EditorePublic Affairs
- Data di pubblicazione2008
- ISBN 10 1586484680
- ISBN 13 9781586484682
- RilegaturaCopertina rigida
- Numero di pagine230
- Valutazione libreria
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