Articoli correlati a Marketing Across Cultures
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
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Recensione:
"...a useful read for clients and agencies looking to penetrate foreign markets..." (Media Week, 9 th November 04)
"...a useful read for clients and agencies looking to penetrate foreign markets..." (Media Week, 9 th November 04)
L'autore:
"...a well–written book with a good balance of commentary, and facts and figures..." (Edge, September 2005)
"No–one understands cultural differences better than Trompenaars. He′s one of the best speakers on this topic and it′s good news that he has turned his attention to marketing." (The Marketer, 1st September 2005)
"...a useful read for clients and agencies looking to penetrate foreign markets..." (Media Week, 9 th November 04)
"...a well–written book with a good balance of commentary, and facts and figures..." (Edge, September 2005)
"No–one understands cultural differences better than Trompenaars...He′s one of the best speakers on this topic..." (The Marketer, 1st September 2005)
FONS TROMPENAARS is a Director of Trompenaars Hampden-Turner (THT), an innovative centre of excellence in intercultural management. He is the world's foremost authority on cross-cultural management and is author and co-author of several books, including Did the Pedestrian Die?, 21 Leaders for the 21st Century and the worldwide bestseller, Riding the Waves of Culture.
PETER WOOLLIAMS is Professor of International Business at Anglia Business School. He is also an owner/partner in Trompenaar Hampden-Turner.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreCapstone Ltd
- Data di pubblicazione2004
- ISBN 10 1841124710
- ISBN 13 9781841124711
- RilegaturaCopertina flessibile
- Numero edizione1
- Numero di pagine353
- Valutazione libreria
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Marketing Across Cultures
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Wiley 2004-08-20, Chichester
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Descrizione libro Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross-cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts. Codice articolo B9781841124711
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Marketing Across Cultures (Culture for Business Series)
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Descrizione libro Paperback. Condizione: Brand New. illustrated edition. 354 pages. 9.25x6.00x1.25 inches. In Stock. Codice articolo __1841124710
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Descrizione libro Condizione: New. 2004. 1st Edition. Paperback. Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts. Series: Culture for Business. Num Pages: 354 pages, black & white illustrations, figures. BIC Classification: JFSL1; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 21. Weight in Grams: 548. . . . . . Codice articolo V9781841124711
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Descrizione libro Condizione: New. 2004. 1st Edition. Paperback. Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts. Series: Culture for Business. Num Pages: 354 pages, black & white illustrations, figures. BIC Classification: JFSL1; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 21. Weight in Grams: 548. . . . . . Books ship from the US and Ireland. Codice articolo V9781841124711
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Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition 1.2. Codice articolo bk1841124710xvz189zvxnew
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