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Mastering Marketing: A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue - Brossura
Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position.
It is ideal for those working in marketing for the first time, managers in other functions—i.e. finance, HR, production—who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.
It is ideal for those working in marketing for the first time, managers in other functions—i.e. finance, HR, production—who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.
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- EditoreThorogood
- Data di pubblicazione2006
- ISBN 10 1854183230
- ISBN 13 9781854183231
- RilegaturaCopertina flessibile
- Numero edizione2
- Numero di pagine325
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EUR 32,66
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EUR 21,00
Da: Spagna a: U.S.A.
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Mastering marketing a comprehensive introduction to the skills of developing and defending your company s revenue
Editore:
Marston Book Services, London
(2006)
ISBN 10: 1854183230
ISBN 13: 9781854183231
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Descrizione libro TAPA BLANDA. Condizione: New. Codice articolo 100781222
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Mastering Marketing (Paperback)
Editore:
Thorogood, London
(2006)
ISBN 10: 1854183230
ISBN 13: 9781854183231
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Paperback
Quantità: 1
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Valutazione libreria
Descrizione libro Paperback. Condizione: new. Paperback. The success of any business depends upon effective marketing. An understanding of the key principles and techniques is vital for managers of all levels, and not just those in the marketing department. "Mastering Marketing" provides a clearly written explanation of the core skills and concepts needed to market your business profitably. Offering more than just short-term selling 'tricks', it provides techniques for building and maintaining a long-term profitable market position. Particularly useful to managers newly appointed to the marketing department, or those wishing to liaise more closely with it, this book will also prove invaluable to owner-managers wishing to adopt a more structured approach to business development. The success of any business depends upon effective marketing. This work provides an explanation of the core skills and concepts needed to market your business profitably. It also offers techniques for building and maintaining a long-term profitable market position. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9781854183231
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Immagini fornite dal venditore
Mastering Marketing (Paperback)
Editore:
Thorogood, London
(2006)
ISBN 10: 1854183230
ISBN 13: 9781854183231
Nuovo
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: new. Paperback. The success of any business depends upon effective marketing. An understanding of the key principles and techniques is vital for managers of all levels, and not just those in the marketing department. "Mastering Marketing" provides a clearly written explanation of the core skills and concepts needed to market your business profitably. Offering more than just short-term selling 'tricks', it provides techniques for building and maintaining a long-term profitable market position. Particularly useful to managers newly appointed to the marketing department, or those wishing to liaise more closely with it, this book will also prove invaluable to owner-managers wishing to adopt a more structured approach to business development. The success of any business depends upon effective marketing. This work provides an explanation of the core skills and concepts needed to market your business profitably. It also offers techniques for building and maintaining a long-term profitable market position. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9781854183231
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