Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success.
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Recensione:
Self-branding is not optional in todays insecure world of commerce. An excellent and welcome edition to the all-too-small library on the subject. --Tom Peters, author of Re-imagine!
L'autore:
Catherine Kaputa is founder and president of SelfBrand, a personal brand consulting firm, and author of the award-winning U R a Brand! A twenty-year advertising and branding executive, she led the 'I Love New York' campaign, worked with marketing gurus Al Ries and Jack Trout, was SVP at Citigroup Smith Barney for over ten years, and has taught branding at New York University, Stern School of Business. Visit her website at www.selfbrand.com
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- EditoreNicholas Brealey Pub
- Data di pubblicazione2010
- ISBN 10 1857885457
- ISBN 13 9781857885453
- RilegaturaCopertina flessibile
- Numero edizione1
- Numero di pagine208
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Valutazione libreria