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Descrizione libro Condizione: New. pp. 240. Codice articolo 2697039651
Descrizione libro Condizione: New. Codice articolo 14068721-n
Descrizione libro Condizione: New. pp. 240. Codice articolo 96406268
Descrizione libro Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think1857885767
Descrizione libro Paperback. Condizione: new. Paperback. Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees. This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even more significant degrees. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781857885767
Descrizione libro Paperback. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_1857885767
Descrizione libro Condizione: New. Book is in NEW condition. 0.71. Codice articolo 1857885767-2-1
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published 0.71. Codice articolo 353-1857885767-new
Descrizione libro Softcover. Condizione: new. Why market research does not work.Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.Graves, one of the world's leading experts in consumer behavior, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions.Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior. Codice articolo DADAX1857885767
Descrizione libro Condizione: new. Codice articolo FrontCover1857885767