You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success - Brossura

'When jobs across the spectrum of goods and services production are buffeted by global competition, personal branding becomes an absolute essential for professional career development. In You Are a Brand!, Catherine Kaputa gives us a no-nonsense kit for survival in the global labor market.' -Gregory L. Miller, Chief Economist, SunTrust Banks, Inc.

'Corporations strive to market their brands. You should strive to market yourself. Here is an owner s guide to doing just that.' -Steve Rivkin, marketing consultant; coauthor, IdeaWise and The Making of a Name

'You Are a Brand! shows you how to get the power and make the money on your own. Plus, it s a great read from a talented writer who has something brand new to say.' -Maura Moynihan, author, Yoga Hotel

'A step-by-step guide anyone can use to be more successful, You Are a Brand! describes how we can use branding strategies and tactics in our careers and lives to maximize the brand You.' -George Pine, President and COO, Interep

'Advertisers create brands that captivate the hearts and minds of consumers through purposeful strategies, creative campaigns, and media planning. You Are a Brand! shows you how to tap into the advertisers playbook to benefit your most important brand, You.' -Pam Larrick, Chairman and CEO, FCBi Worldwide 'Providing the tricks of the trade once reserved for Madison Avenue executives, this book will help you create a powerful connection with your customers.' -David V. Lorenzo, author, Career Intensity: Business Srategy for Workplace Warriors and Entepreneurs'Success on the job is not due to experience and hard work alone in today s challenging global marketplace. As Catherine Kaputa demonstrates, mastery of soft skills is what sets apart the executive who is merely doing well from the one who is highly successful.' -Mike James, President, Financial Document Services Business of Merrill Corporation

'You Are a Brand! is the primer for anyone who wants to do more with their career, their life, or their business.' -Lynn Zimmerman, President, Sales Mindshare; coauthor, Learn the Secrets

'You Are a Brand! contains valuable information and exercises. Kaputa s approach completely turned my career around.' -Kat Connelly, President, Kat Connelly Productions

'Whether you want to change the world or simply change how you are perceived, you ll find everything you need to know about developing a powerful visual identity and verbal identity and then some. I know from personal experience that Kaputa s insights about how to tap into branding power work.' -Laura Berkowitz Gilbert, Principal, Boomerang Studio

'Reading You Are a Brand! is like getting the inside scoop to building your own successful business or career.' --Susan Sommers, fashion and business comportment coach

You Are a Brand! highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.