Women Who Brand: How Smart Women Promote Themselves and Get Ahead - Brossura

'Whether you're dying to launch your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Catherine Kaputa has made this challenge her personal and professional study, and she shares secrets worth many times the cost of admission. Now go forth and brand!' --Daniel H. Pink, author of To Sell is Human and Drive

'Kaputa, a marketing and branding whiz, mines anecdotes from successful women and her own personal experience to sell readers on themselves, rather than trying to be 'one of the boys,'. Kaputa insists, women will get farther in the workplace by using the strengths unique to them. Stuffed with self-evaluation materials, direct advice and 'brainstormer' exercises, Kaputa has put together a useful, well-organized primer on a familiar argument. She breaks down the idea of personal branding into manageable concepts: specialization, presentation and effective networking. In uncertain economic times, this text should prove useful for job seekers, the underemployed, and those striving for advancement.' --Publishers Weekly

'Provocative and challenging, Women Who Brand delivers the very latest in gender research into the female brain to debunk the notion that women have to play the male game to win. Thought-provoking lessons for anyone in how to create a brand.' --Hot Brands, Cool Places

'Whether you need a total career makeover or just a little refining around the edges, Women Who Brand will show you how to get ahead while staying true to yourself. Empowering, insightful, and fun to read.' --Clinton Kelly, Co-host, TLC's What Not to Wear

'In my books I write about strong women and how they achieve success. In Women Who Brand, Catherine Kaputa shows you how you can do it for yourself!' --Barbara Taylor Bradford, author of A Woman of Substance and Being Elizabeth

PRAISE FOR CATHERINE KAPUTA

'Catherine Kaputa came in like a whirlwind of fresh ideas and turned my thinking about my brand upside down! She gave me ideas and motivation to define and differentiate my personal brand, to think bigger about myself and talents, and the tactics to bring maximum benefit to me and the company I work for.' --Sales Executive, Microsoft

'Your brand can make you a star in the business world - or break you. That's why Catherine Kaputa and her ideas on personal branding can make such a difference. She gives [people] practical and strategic steps to achieving what they once saw as an impossible dream.' --VP, Organizational Development, PepsiCo

'Catherine's advice is not to be ignored. I read her book a year ago and was fortunate to be able to get her as a speaker at one of our events. Big impact and advice.' --Senior Tehcnologist, Intel

Women Who Brand is about what happens when women take charge of their personal brands and performance success.