Recensione:
This is a fascinating study of a key episode in our recent cultural history. The complex relationships between popular creativity, political innovation, commercial endeavour and corporate capitalism are what defines our culture and our epoch. Advertising Revolution presents a compelling case-study of their interaction that has far-reaching implications. --Jeremy Gilbert, Professor of Cultural and Political Theory at the University of East London and author of Anticapitalism and Culture: Radical Theory and Popular Politics.
Advertising Revolution shows how advertising should be studied, from multiple perspectives, capturing the complexity and messiness in the production and consumption of advertisements that most analyses smooth over. This is an essential book for anyone who cares about advertising, or cultural production more generally. --Timothy D. Taylor, Professor of Ethnomusicology and Musicology at University of California, Los Angeles.
Not since Randall Rothenberg's classic Where The Suckers Moon has a book on advertising used a deep dive into a single company, agency, and campaign to such revelatory effect. Bradshaw and Scott take readers on a whirlwind tour of a single famous ad, Nike's (and the Beatles') Revolution. The authors, experts in consumer culture and its texts, parse the social construction of Revolution's ambiguous meanings to reveal its many cultural influences. --Douglas B. Holt, CEO of Culture Strategy Group and former Professor of Marketing at Harvard University and University of Oxford.
L'autore:
Alan Bradshaw is a Professor of Marketing at Royal Holloway, University of London and has previously worked at the University of Exeter and the University of Stockholm. His work is interdisciplinary and he likes to take questions of marketing to critical theory audiences across different subject areas such as cultural studies, philosophy, and geography. He is Associate Editor at the Journal of Macromarketing and the Journal of Marketing Management.
Professor Linda Scott is the Emeritus DP World Chair for Entrepreneurship and Innovation at Saïd Business School, University of Oxford. She writes a blog called The Double X Economy, as well as blogging for the World Economic Forum, Forbes, and Bloomberg Businessweek on gender issues, she also served as Editor for the Advertising and Society Review for eleven years.
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