Customer Mania!: It’s Never Too Late to Build a Customer-Focused Company - Brossura

Blanchard, Ken

3,6

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9788172236243: Customer Mania!: It’s Never Too Late to Build a Customer-Focused Company

Brossura

ISBN 10: 8172236247 ISBN 13: 9788172236243

Casa editrice: HarperCollins, 2007

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The One Minute Manager meets Yum!,
the world's largest restaurant company, in this practical guide to making superlative customer service drive your business to success.

Customer Mania! tells the story of a company Chairman and how his quest for superlative customer service has become the driving force for empowering his staff and growing his business. By embracing David's philosophy and projecting the vision themselves, the whole workforce helps the company become a leading worldwide success.

Written in the parable style of all his previous books, this is actually the first to be based on a true story. Ken Blanchard is a consultant to David C. Novak, the chairman of Yum! Brands (formerly Tricon Global Restaurants), which owns three of the world's best known fast food franchises: Pizza Hut, KFC and Taco Bell. Yum!'s combined force gives it an impressive portfolio of 33,000 restaurants in over 120 countries, making it the #1 restaurant chain worldwide by outlets, although McDonalds outperforms it by sales.

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Recensione:

‘Customer Mania! is the finest distillation of Ken Blanchard's wisdom, convictions and possibility thinking to date. What inspired me most was that it can happen and it is never too late to start!’
Tami Heim, former president of Borders, Inc.

‘In the long history of management writing, no one has so clearly and memorably extracted, exposed, illustrated and explained the essentials of enlightened and profitable management as Ken Blanchard. Bravo!’
Tom Peters

L'autore:

Ken Blanchard is the founder and Chairman of The Ken Blanchard Companies. His One Minute Manager series has sold over 13 million copies and been translated into more than 25 languages. He has also written and co-authored numerous other books, including Gung Ho!, Big Bucks!, Raving Fans!, The One Minute Apology and The One Minute Golfer.

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